Pesport company is a Polish seller of sports products for beginners and intermediate people. We were asked to prepare a comprehensive audit of the online store and the brand. Our...
Pesport company is a Polish seller of sports products for beginners and intermediate people. We were asked to prepare a comprehensive audit of the online store and the brand. Our goal was to prepare a comprehensive analysis, which was then discussed and extended to the Product and Brand Workshops at our company’s headquarters together with domain experts on the client’s side. We redefined the brand name and gave it the identity of PE + SPORT = physical education, and proposed to build communication with the body in a positive way, rather than in an artificial way, as is often the case in the industry. The goal was to maintain the current target audience and to present a brand accessible to any active beginner. By the way, jump to a higher level in the visual aspect, which will contribute to greater confidence.
