This project presents a comprehensive design process for a premium e-commerce platform targeted at children and mothers. The key challenge was implementing a rebranding that allowed the brand to move...
This project presents a comprehensive design process for a premium e-commerce platform targeted at children and mothers. The key challenge was implementing a rebranding that allowed the brand to move away from typical "baby care" towards a more casual and mature style, while maintaining the idea of "care" but directed also at mothers. With the expansion of the product range to include accessories, clothing, and personal care products for mothers, there was a need to refresh the brand identity and change the visual communication. Although the name "Kokosek" has deep-rooted childlike connotations, it perfectly fit into the new, more mature image that harmoniously combines two spheres – child and mother. Through workshops, we created a strong brand identity emphasizing safety and style. Our UX/UI design provided intuitive navigation and engaging visuals, creating a seamless shopping experience that contributed to rapid market success and customer engagement.
