Oleśnica city

We represented

• Rebranding
• Graphic Design

Goal

Rebranding of city visual identity with design of official new logo for internal and external promotion and communication. A long-standing problem with the creation of a functional and consistent system...

Rebranding of city visual identity with design of official new logo for internal and external promotion and communication. A long-standing problem with the creation of a functional and consistent system of visual identification and a graphic sign that would become the official symbol of the city. One of the main problems is the use of the coat of arms, which through numerous and detailed patterns created problems with readability and transparency on various levels. Oleśnica is one of the biggest and oldest city in Lower Silesia in south-western Poland. Located about 30 kilometers northeast of the Silesian capital Wrocław. It has been a stop on an important trade route to the Greater Poland region. Oleśnica is also an important place of economic, social, cultural and administrative life in Lower Silesia. The total population in Oleśnica was estimated at about 40.000 people. Creating a main sign that will be a symbol for promoting and depicting the city's identity. Presenting the most important things that the city has. History, tradition, architecture, legend, society - these are the main elements that influence the existence and definitions of the city. An additional goal was to keep the corporate identity system simple, neat and universally replicable and expandable. We have applied a division between the use of the coat of arms for official matters and the logo for promotional and communication purposes.