Want Wood
We represented
- Workshops
- Branding
- Art Direction
Goal
WANT WOOD is a brand specializing in a craft approach to producing wooden plant stands. The offering includes various dimensions, lengths, and widths, along with a wide palette of wood...
I want the letters
A key element of the project was creating a logotype that reflects the unique character of the product. The inspiration came from the non-standard legs of the stands – their shapes and geometry directly influenced the construction of the letters in the logo. We wanted the letters to have a craft character, just like the products that are handmade with attention to detail.
Tone of Want
The strong brand name WANT WOOD became the starting point for developing verbal communication. We utilized an imperative tone – WANT – which gives the brand a decisive, direct character and builds a strong, memorable identity.
Photography by Aleksander Bylicki
