Wrocław Without Violence 2025 – a social campaign addressing people experiencing sexual violence. Our role included graphic design and supporting the organizing team in developing creative concepts and public space...
Wrocław Without Violence 2025 – a social campaign addressing people experiencing sexual violence. Our role included graphic design and supporting the organizing team in developing creative concepts and public space promotion through visual codes. We began with strategic workshops involving psychologists who helped us develop a sensitive creative moodboard and communication guidelines respecting the topic's specificity.
We designed a Key Visual based on the symbol of a red pillow with a visible head imprint – a metaphor for intimate space violated by violence, a place that should provide safety but became a scene of suffering. We developed a cohesive visual identity, print and digital materials, and video concepts, creating a system of visual codes that combine empathetic messaging with a call to action, promoting a culture of consent and access to support.
